Why Audi Bellevue Stuck with Foureyes After the OEM Program Ended

Audi Bellevue came to Foureyes the easy way. Audi paid for it.

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Written By
Brendan Leavitt
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Often, dealers in that situation run the program, the OEM sponsorship ends, and the dealer moves on.

Josh Marshalek, General Manager at Audi Bellevue, made a different call.

When the Audi sponsorship ended, he didn't cut Foureyes. He requested expanded access across every available feature. 

Here’s what he got:
  • Every lead got counted. Before Foureyes, leads arriving by phone, form, and chat lived or died depending on whether a rep logged them. Some did. A lot didn't. Foureyes closed that gap, which meant the CRM actually reflected what was coming in the door.
  • The pipeline kept moving past day three. Most follow-up dies in the first week. But Foureyes kept inventory-based emails automatically running on leads the team had already moved on from, which meant buyers who were still shopping, just not responding, stayed in play.
  • Reps stopped guessing who to call. The hardest part of follow-up isn't the call, it's knowing when to make it. Foureyes gave the Audi Bellevue team real-time signals on which prospects were back on the site and what they were looking at. Reps went from working a list to working the right people at the right moment.
In Marshalek's words:

"Foureyes is no longer just a sponsored tool. It has become a critical part of our sales strategy. With features that drive conversions, prevent lost opportunities, and enhance team responsiveness, this service is a clear asset to our operations."

For Audi Bellevue, the OEM sponsorship ended, but the results didn't.

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