A Foureyes study of U.S. automotive dealerships identified the lead-to-sale “efficiency” across new vehicle inventory for Q1 2024.
By analyzing leads generated per sold VIN across new 2023 and 2024 models, the study found dealerships received 3.5 leads on average per sale from January 1, 2024 to March 31, 2024.
“We published this data for dealers to use when it comes to their marketing, pricing, and other inventory strategies,” said David Steinberg, Foureyes founder and CEO. “It’s data dealers can directly apply to their decision-making and processes to gain a competitive jump.”
The study analyzed lead-to-sale “efficiency” for both makes and models.
Leads per Sold VIN (by Make)
Atop the list of the least efficient vehicles to sell by make were Chrysler (5.4 leads), Dodge (5.2), and Land Rover (5.2), while Nissan (2.8), Subaru (2.9) and MINI (3.0) had the most efficient leads-to-sale ratios.
Least Efficient Vehicles to Sell (by Make + Model)
Looking at the least efficient vehicles to sell by make + model, two EVs were atop the list -- the Volkswagen ID.4 (6.9 leads per sale) and the Hyundai Ioniq 5 (6.2). Of the remaining top 15 least efficient vehicles, multiple models appeared from each of Jeep, Dodge, RAM, and Kia.
Make + Model (Least Efficient) | Avg. Lead Count |
Volkswagen ID.4 | 6.9 |
Hyundai Ioniq 5 | 6.2 |
Jeep Gladiator | 5.4 |
Dodge Charger | 5.4 |
Dodge Challenger | 5.3 |
Kia K5 | 5.0 |
Kia Carnival | 4.5 |
Jeep Wrangler | 4.5 |
RAM 1500 | 4.3 |
RAM 2500 | 4.2 |
Acura Integra | 4.1 |
Chevrolet Traverse | 4.0 |
RAM 3500 | 4.0 |
Ford F-150 | 4.0 |
Jeep Grand Cherokee | 3.9 |
Chevrolet Tahoe | 3.9 |
Volkswagen Atlas | 3.9 |
Jeep Wrangler Unlimited | 3.8 |
Hyundai Santa Fe | 3.8 |
Honda Pilot | 3.8 |
Ford Maverick | 3.8 |
Volkswagen Jetta | 3.7 |
Kia Telluride | 3.7 |
Honda Accord Hybrid | 3.7 |
Honda Civic | 3.7 |
Toyota Tacoma | 3.7 |
Kia Sorento | 3.6 |
Ford Bronco | 3.6 |
Chevrolet Silverado 1500 | 3.6 |
Toyota Highlander Hybrid | 3.6 |
Acura MDX | 3.6 |
Hyundai Palisade | 3.6 |
Chevrolet Silverado 2500HD | 3.5 |
Jeep Compass | 3.5 |
Ford Explorer | 3.4 |
Honda CR-V Hybrid | 3.4 |
Hyundai Sonata | 3.4 |
Honda Passport | 3.4 |
Nissan Frontier | 3.4 |
Toyota Sienna | 3.4 |
Most Efficient Vehicles to Sell (by Make + Model)
Conversely, the most efficient make + models were largely from Nissan, Toyota, Hyundai, Subaru, Ford, and Kia. The Nissan Sentra (2.0 leads per sale) was found to be the most efficient vehicle to sell, followed by the Ford Edge (2.3), Kia Soul, (2.3), and Nissan Kicks (2.5).
Make + Model (Most Efficient) | Avg. Lead Count |
Nissan Sentra | 2.0 |
Ford Edge | 2.3 |
Kia Soul | 2.3 |
Nissan Kicks | 2.5 |
Nissan Altima | 2.5 |
Kia Forte | 2.5 |
Chevrolet TrailBlazer | 2.6 |
Toyota Camry | 2.6 |
Subaru Forester | 2.6 |
Toyota RAV4 Hybrid | 2.6 |
Subaru Outback | 2.6 |
Hyundai Tucson | 2.7 |
Hyundai Kona | 2.7 |
Ford Escape | 2.7 |
Toyota RAV4 | 2.7 |
Nissan Rogue | 2.8 |
Kia Seltos | 2.8 |
BMW X3 | 2.8 |
Hyundai Elantra | 2.8 |
Volkswagen Tiguan | 2.9 |
Chevrolet Equinox | 2.9 |
Volkswagen Taos | 2.9 |
Mazda CX-5 | 2.9 |
Mazda CX-30 | 3.0 |
Subaru Crosstrek | 3.0 |
BMW X5 | 3.0 |
Ford Bronco Sport | 3.0 |
Honda HR-V | 3.0 |
Toyota Corolla Hybrid | 3.0 |
Toyota Corolla | 3.0 |
Acura RDX | 3.0 |
Mitsubishi Outlander | 3.0 |
Nissan Pathfinder | 3.1 |
Kia Sportage | 3.1 |
Chevrolet Trax | 3.1 |
Honda CR-V | 3.1 |
Honda Accord | 3.1 |
Toyota Tundra | 3.2 |
Toyota Highlander | 3.2 |
Subaru Ascent | 3.2 |
“While the study presents this make and model data as a measure of ‘efficiency,’ Foureyes recognizes multiple factors are actually in play here,” said Steinberg. “For example, are these vehicles actually harder to sell, or do some simply garner more attention because they’re desirable and innovative? In the end, we simply wanted to show dealers what they can expect for the average vehicle.”
About Foureyes
Foureyes is sales assistant software that works alongside dealership teams. It uses data to help dealerships tackle the legwork between lead creation and sales so people can close more deals.
