Data Study: How Many Leads Does it Take for Dealerships to Sell a Car?
A Foureyes study of U.S. automotive dealerships identified the lead-to-sale “efficiency” across new vehicle inventory for Q1 2024.
A Foureyes study of U.S. automotive dealerships identified the lead-to-sale “efficiency” across new vehicle inventory for Q1 2024.
By analyzing leads generated per sold VIN across new 2023 and 2024 models, the study found dealerships received 3.5 leads on average per sale from January 1, 2024 to March 31, 2024.
“We published this data for dealers to use when it comes to their marketing, pricing, and other inventory strategies,” said David Steinberg, Foureyes founder and CEO. “It’s data dealers can directly apply to their decision-making and processes to gain a competitive jump.”
The study analyzed lead-to-sale “efficiency” for both makes and models.
Leads per Sold VIN (by Make)
Atop the list of the least efficient vehicles to sell by make were Chrysler (5.4 leads), Dodge (5.2), and Land Rover (5.2), while Nissan (2.8), Subaru (2.9) and MINI (3.0) had the most efficient leads-to-sale ratios.
Least Efficient Vehicles to Sell (by Make + Model)
Looking at the least efficient vehicles to sell by make + model, two EVs were atop the list -- the Volkswagen ID.4 (6.9 leads per sale) and the Hyundai Ioniq 5 (6.2). Of the remaining top 15 least efficient vehicles, multiple models appeared from each of Jeep, Dodge, RAM, and Kia.
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