Most In-demand YMMs (2023 & 2024)
We dove into a pool of approximately 700 dealerships to scope out the most sought-after 2023 and 2024 YMMs and their OEMs over the past 3 months (min. 100 units per YMM)
"We need more leads," can be a risky directive without visibility into your inventory's supply and demand.
Which vehicles actually need more leads? And which have been burning marketing budget because they have existing high demand?
With new-vehicle inventory recently hitting a four-year high in Q1 of 2024, it got us thinking about which vehicles are most in-demand.
So, we dove into a pool of approximately 700 dealerships to scope out the most sought-after 2023 and 2024 YMMs and their OEMs over the past 3 months (min. 100 units per YMM)
The data analyzes the number of leads Foureyes tracked per YMM and divides it by the inventory listed on dealer sites to get a "leads per unit listed" metric.
Here’s what we found…
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A look at the most in-demand YMM per OEM:
Stellantis
GMC
Toyota
Subaru
Honda
BMW
VW
Ford
Hyundai
Nissan
Mitsubishi
Mazda
Daimler (Mercedes-Benz)
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Most In-demand YMMs (2023 & 2024)We dove into a pool of approximately 700 dealerships to scope out the most sought-after 2023 and 2024 YMMs and their OEMs over the past 3 months (min. 100 units per YMM)
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